B
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From
the
Italian
phrase
meaning
"of
luxury,"
Dilusso
is
described
by
its
co-
founder
and
CEO
Paul
Chakour
as
"an
experiential
way
of
acquiring
luxury
essentials
for
men."
The
key
word
is
experience
because
as
luxury
consumers,
Dilusso's
founders,
which
also
include
Don
Kinney
and
Khalil
Ghorbani,
know
what
they
would
want
from
their
product
and
what
it
comes
down
to
is
a
highly
personalized,
interactive
curation
process.
"We
found
that
through
a
study
of
the
markets,
there
was
a
lot
of
subscription
box
services,
a
lot
of
surprise
box
services
but
really
focused
at
the
low
end,"
said
Chakour.
"Even
though
a
lot
of
them
were
called
luxury,
there
wasn't
anything
that
was
delivering
reputable,
known
luxury
names
and
experiences."
VUE ON LIFESTYLE
V U E N J . C O M
58