Unity Media Group

VUE | Spring 2016

The Digest | New Jersey Magazine

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B Y S E B A S T I A N K R A W I E C From the Italian phrase meaning "of luxury," Dilusso is described by its co- founder and CEO Paul Chakour as "an experiential way of acquiring luxury essentials for men." The key word is experience because as luxury consumers, Dilusso's founders, which also include Don Kinney and Khalil Ghorbani, know what they would want from their product and what it comes down to is a highly personalized, interactive curation process. "We found that through a study of the markets, there was a lot of subscription box services, a lot of surprise box services but really focused at the low end," said Chakour. "Even though a lot of them were called luxury, there wasn't anything that was delivering reputable, known luxury names and experiences." VUE ON LIFESTYLE V U E N J . C O M 58

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