Dilusso
came
to
my
attention
through
Instagram,
which
has
become
a
crucial
tool
for
the
company.
In
fact,
it
is
an
outgrowth
of
Instagram
and
the
culture
surrounding
the
major
brands,
brand
ambassadors
and
lifestyle
gurus
that
populate
the
social
media
platform.
"We
followed
a
lot
of
these
accounts
ourselves,
just
on
a
personal
level,
and
we
could
see
the
kind
of
responses
they
were
getting,"
explained
Chakour.
"So
we
really
saw
how
powerful
Instagram
could
be,
and
that's
why
we
generally
focused
on
that
for
our
pre-launch
activities
as
well
as
our
initial
curators."
VUE ON LIFESTYLE
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