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VUE | Summer 2018

The Digest | New Jersey Magazine

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the movie "Hitch" only less problematic and a woman. Morgenstern's career as a Dating Coach began under circumstances many of us can relate to—she was serving du- tifully as the sympathetic ear upon which her friends heaved their dating woes and frustrations. "I had been in New York for six years and I still couldn't believe how many beautiful, smart, amazing women there were that couldn't hold down a relation- ship." "Eventually I made it my personal mis- sion to help women in NYC figure out the patterns that have prevented them from finding or keeping a relationship. I want to help them learn exactly what they're looking for and create strategies so they can find it," Morgenstern said. Morgenstern's youngest client is 30 years old, her oldest is 40—all of them professional women with high-power jobs and very little time to waste swiping left or right. Morgenstern teaches these women how to date mindfully, meaning with a pur- pose and a clear vision of the kind of man they wish to find, and helps them create lifestyles that make it more likely they would come across such a man in their everyday travels. "In order to meet the kind of guy you want, you have to start doing things that he would be doing. If you want a guy who values his community, does volunteer work and is athletic, consider volunteer- ing to help run a sports rec. program for kids this summer." If you have a specific interest, join a group where you're likely to meet men with that same interest. Even if there isn't a guy in that group, I guarantee someone knows someone they can introduce you to. Start building connections and let your social network do the work for you," Morgenstern said. Morgenstern doesn't waste time teach- ing her clients how to be successful on dating apps. Instead, her ideology when it comes to dating seems to be to pretend the apps and social media are not options at all. "The apps have made it so people are not as engaged when they're out and about. When you see a cute guy at a bar, you don't feel the urgency to walk up to him and start a conversation. You think 'I'll just catch him on the apps later.' Before the cell phone era, you had to talk to that guy or you might never see him again." Recreating this sense of urgency, Morgenstern explains, will propel all of us to meet new people this summer and put ourselves in the position to find a meaning- ful connection. "Worst-case scenario he's not interest- ed. Best-case scenario you get a date and maybe a husband out of it," Morgenstern said. What do we have to lose?

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